Broad Lane Leisure

"We would like to express our thanks for your courteous and patient dealings with us, also the efficient and friendly treatment we experienced when changing over our caravans"

K. F. Swettenham (Bedhampton, Hants)

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The Broad Lane Story

Established in 1971, family-run Broad Lane Leisure has been serving the UK caravan market for almost 40 years. This is how it has been achieved:

2010 1
Broad Lane ~ Alcester is voted the Practical Caravan magazine "2010 Dealer of the Year" (Central England). Once again the dedication and quality of service that we strive-for daily, is recognised most importantly and voted for by the caravanning public. We are overwhelmed to have one this magnificent accolade for the sixth year in a row - we MUST be doing something right!
2010
Broad Lane Daventry is voted "2010 Dealer of the Year" by Which Caravan magazine. An amazing achievement that the whole team worked very hard for.
2009 1
Planning permission finally granted and gratefully received by Broad Lane Daventry. Quotes Dave Brown ~ "At last we will be able to expand the depths of our sales and service facilities".
2009
Sales and service once again re-unite at Alcester with vast improvement to the Service Bays and Aftercare Reception back on the main show ground. Kenilworth invests heavily in a new awning showroom and dedicated motor-home display area - fronting the site along the Old Warwick Road.
2008
Further investment in the Rugby Branch now doubles the Accesory Store; creates dedicated Customer Care facilities and increases the number of service bays to 5, whilst at the same time creating more jobs in Rugby.
2007
Broad Lane Leisure is voted "The Very Best Dealer in the Country" in the CRiS / Practical Caravan magazine Dealer of the Year Awards ~ this is the highest single accolade that may be bestowed on any Dealership.
2006
New Adria motorhomes arrive at Daventry and in their first year they are nominated the No 1 supplier in the country.
2005
9000sqft /15 bay dedicated Customer Care caravan and motorhome facility developed ¼ mile from the Alcester showrooms, along with secure on site space for a further 150 vehicles.
2005
Nominated the Lloyds/TSB Blackhorse "Caravan Dealer of the Year" in recognition of professionalism and commitment to customer service.
2003
Massive overhaul and re-investment in Rugby ~ bigger and better displays, increased sales offices, accessory and service centre.
2002
Purchase and development of new 6-bay 'remote' body shop and service facility to satisfy increasing demand at Alcester branch.
2001
Construction of new accessory showroom, sales offices, workshop and dedicated Customer Care facilities at Daventry take place.
2000
The cherished "Gold Award" received from the Swift Group for 'Outstanding Business Performance'.
1998
Trading name changed from "Caravans" to "Leisure" to reflect increasingly diverse product range, including motor homes, awnings, accessories and camping equipment.
1994
Broad Lane commission Britain’s leading manufacturer to produce Special Edition caravans for the first ever time.
1993
Further three-acre site purchased adjacent to Daventry facility, allowing its capacity to increase by a further 150 caravans.
1991
Second generation Brown family become Partners in business, now known as the Broad Lane Group.
1991
Broad Lane’s flagship branch at Alcester opens on the 23rd March satisfying a massive surge in demand from an entirely new area ~ Worcestershire and Birmingham south.
1990
Kenilworth branch completely redeveloped ~ new sales, shop and dedicated customer care facilities.
1990
Freehold two-acre site identified and purchased at Alcester, undergoing major building work in order to provide indoor showroom facilities and a superstore accessory shop.
1985
Howard Wintle achieves "Engineer of the Year Award" from CITO ~ the Caravan Industry’s Training Organisation and the National Caravan Council.
1984
Darren Brown joins the business at Rugby.
1983
Steve Brown enters the business at Kenilworth, while David Brown joins at Daventry.
1976
Company acquires Broad Lane Caravans and freehold of its 6-acre site at Leek Wootton, near Kenilworth in Warwickshire.
1972
Company enters the caravan market.
1971
Brothers Jack and Colin Brown establish "Go Camping" on the A5, Watford Gap, near Daventry in Northamptonshire as a camping retail outlet.
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