The Broad Lane Story

Established in 1971, family-run Broad Lane Leisure has been serving the UK caravan market for almost 40 years. This is how it has been achieved:

2010 1

Broad Lane ~ Alcester is voted the Practical Caravan magazine "2010 Dealer of the Year" (Central England). Once again the dedication and quality of service that we strive-for daily, is recognised most importantly and voted for by the caravanning public. We are overwhelmed to have one this magnificent accolade for the sixth year in a row - we MUST be doing something right!

2010

Broad Lane Daventry is voted "2010 Dealer of the Year" by Which Caravan magazine. An amazing achievement that the whole team worked very hard for.

2009 1

Planning permission finally granted and gratefully received by Broad Lane Daventry. Quotes Dave Brown ~ "At last we will be able to expand the depths of our sales and service facilities".

2009

Sales and service once again re-unite at Alcester with vast improvement to the Service Bays and Aftercare Reception back on the main show ground. Kenilworth invests heavily in a new awning showroom and dedicated motor-home display area - fronting the site along the Old Warwick Road.

2008

Further investment in the Rugby Branch now doubles the Accesory Store; creates dedicated Customer Care facilities and increases the number of service bays to 5, whilst at the same time creating more jobs in Rugby.

2007

Broad Lane Leisure is voted "The Very Best Dealer in the Country" in the CRiS / Practical Caravan magazine Dealer of the Year Awards ~ this is the highest single accolade that may be bestowed on any Dealership.

2006

New Adria motorhomes arrive at Daventry and in their first year they are nominated the No 1 supplier in the country.

2005

9000sqft /15 bay dedicated Customer Care caravan and motorhome facility developed ¼ mile from the Alcester showrooms, along with secure on site space for a further 150 vehicles.

2005

Nominated the Lloyds/TSB Blackhorse "Caravan Dealer of the Year" in recognition of professionalism and commitment to customer service.

2003

Massive overhaul and re-investment in Rugby ~ bigger and better displays, increased sales offices, accessory and service centre.

2002

Purchase and development of new 6-bay 'remote' body shop and service facility to satisfy increasing demand at Alcester branch.

2001

Construction of new accessory showroom, sales offices, workshop and dedicated Customer Care facilities at Daventry take place.

2000

The cherished "Gold Award" received from the Swift Group for 'Outstanding Business Performance'.

1998

Trading name changed from "Caravans" to "Leisure" to reflect increasingly diverse product range, including motor homes, awnings, accessories and camping equipment.

1994

Broad Lane commission Britain’s leading manufacturer to produce Special Edition caravans for the first ever time.

1993

Further three-acre site purchased adjacent to Daventry facility, allowing its capacity to increase by a further 150 caravans.

1991

Second generation Brown family become Partners in business, now known as the Broad Lane Group.

1991

Broad Lane’s flagship branch at Alcester opens on the 23rd March satisfying a massive surge in demand from an entirely new area ~ Worcestershire and Birmingham south.

1990

Kenilworth branch completely redeveloped ~ new sales, shop and dedicated customer care facilities.

1990

Freehold two-acre site identified and purchased at Alcester, undergoing major building work in order to provide indoor showroom facilities and a superstore accessory shop.

1985

Howard Wintle achieves "Engineer of the Year Award" from CITO ~ the Caravan Industry’s Training Organisation and the National Caravan Council.

1984

Darren Brown joins the business at Rugby.

1983

Steve Brown enters the business at Kenilworth, while David Brown joins at Daventry.

1976

Company acquires Broad Lane Caravans and freehold of its 6-acre site at Leek Wootton, near Kenilworth in Warwickshire.

1972

Company enters the caravan market.

1971

Brothers Jack and Colin Brown establish "Go Camping" on the A5, Watford Gap, near Daventry in Northamptonshire as a camping retail outlet.