Why Choose Us?

Buying a caravan, motorhome or awning can be an important and difficult decision at times and we understand that – therefore we want to ensure that you receive all the help you need in making your decision as easy and hassle free as possible.

What stands us apart

We pride ourselves on delivering the best service possible – how do we do that you ask? Have a look below and see how we have established our name as the Midlands’ favourite caravan dealer for the last 40 years.

  • A truly genuine family business established over 40 years ago.
  • Over 50,000 satisfied, repeat customers - now dealing with the 3rd generation Brown family.
  • Voted the Practical Caravan Magazine 2011 "Central England" Dealer of the Year for Customer Care and After Sales Service by Britain’s caravanning public! Adding to our 2010 success!
  • Voted Which Caravan Magazine 2010 “Overall Winner” of the prestigious UK Dealer of the Year Award.
  • Voted “Central England’s No 1 Dealership” in the CRiS /Practical Caravan Awards.
  • Established since 1971, Broad Lane Leisure are the Midlands largest family owned and managed group.
  • We are the main agents for five leading manufacturer brands and we have long standing manufacturer relationships.
  • We have consistently won awards over the decades for “outstanding sales achievements”, “most improved business performance” & “customer service”.
  • Winner of the Lloyds TSB/Blackhorse “Dealer of the Year Award”.
  • Winners of the Josh Carver “Service Engineer of the Year Award.”
  • We have continued to grow and re-invest in our premises, staff and service centres.
  • NCC Industry standard/approved Service Centres.
  • All of our staff are factory trained and we employ industry best practice operators. (CITO, GAS SAFE, City & Guilds). IEE 17th Edition certified technicians.
  • We are honoured members of Swift and Coachman product development bodies.
  • We have dedicated “Award Winning” Customer Service facilities.
  • You will be able to find everything you need at the Accessory Superstore at Alcester as well as awnings that are second to none.
  • Our caravans are always open for your relaxed viewing.
  • You won’t experience the hard sell at Broad Lane; we are here to offer good honest advice.

Finally, we are recognised as being staffed by some of the friendliest and most knowledgeable people in the industry.

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